In this engaging conversation, Phil M Jones sits down with Bill Cates to uncover the secrets of staying relevant in a rapidly changing world. Through compelling stories and practical insights, Bill shares how audience-focused messaging, clear positioning, and solving critical problems are key to long-term success. From the importance of niche clarity to the power of genuine empathy, this discussion challenges professionals to rethink how they communicate their value. Discover why relevance isn’t about trying to appeal to everyone—but about deeply connecting with the right people, in the right way, at the right time.
Learn more about Bill Cates here: https://referralcoach.com/
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