Today, we’re excited to welcome Ashton Snook, Head of Design and Research (Group Product & Services) at Vodafone, to explore the future of design. In this insightful conversation, we dive into the evolving design landscape, the impact and challenges posed by AI on the design industry, and how Vodafone is preparing for the future of work—and so much more!
0:00 - 1:46 Introduction to ash
1:47 - 4:35 How to effectively lead across transformation efforts
4:36 - 6:15 Vodafone’s approach to driving transformation successfully
6:16 - 9:25 How to best approach Design leadership
9:26 -17:08 A lack of investment in Design
17:09 - 27:36 Expected challenges with this new digital landscape for design and how design roles might change
27:37 - 32:25 How Vodafone are preparing the workforce for change that may come with AI
32:26 - 40:30 Ashton's predictions on how the design function will play out within Vodafone and industry-wide