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Market entry consulting case interview: ice cream or books? (w/ ex-Bain and BCG consultants)

rocketblocks 11,054 1 year ago
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🎥 Here’s a consulting case interview featuring an ex-BCG Consultant & ex-Bain Manager focusing on a market entry case. In this case, the candidate advises Michelle Jones, an aspiring entrepreneur with $300,000 to invest in her small-town business venture, whether she should open an ice cream parlor or a bookstore. Watch Abigail Doekson (ex-BCG Consultant, Yale MBA) run Ashwin Shetty (ex-Bain Manager & ex-Deloitte Director) through this market entry consulting case interview. 🎬 Video Sections: 00:00 About the case 00:47 Introductions 01:33 Case question 02:09 Clarifying questions 06:47 Structure 14:02 Profitability estimation 29:20 Data analysis 32:52 Non-financial considerations 38:40 Synthesis 40:59 Conclusion 🚀 Prepping for case interviews? RocketBlocks has the best concepts, drills, and coaching to get you more consulting offers: https://www.rocketblocks.me/consulting.php?utm_source=youtube&utm_medium=video&utm_campaign=consulting-case-interview-main-street-decision 📝 Try this case on your own and read through sample answers with the full PDF: https://www.rocketblocks.me/pdfs/MainStreet.php ➡️ Book a 1-on-1 coaching session with Abigail here: https://www.rocketblocks.me/contributors/abigail-doeksen.php?utm_source=youtube&utm_medium=video&utm_campaign=consulting-case-interview-main-street-decision ➡️ Book a 1-on-1 coaching session with Ashwin here: https://www.rocketblocks.me/contributors/ashwin-shetty.php?utm_source=youtube&utm_medium=video&utm_campaign=consulting-case-interview-main-street-decision #consultinginterviews #Bain #marketentry #consulting #bcg

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