#marketsegmentation #marketingstrategy
Market segmentation is the key to reaching the right audience with the right message.
But how do you do it effectively?
By breaking down a broad market into defined customer groups based on demographics, behaviors, and interests, segmentation helps brands refine their messaging, tailor their products, and stand out from competitors.
In this video, we cover:
✨ The four main types of market segmentation—demographic, psychographic, geographic, and behavioral,
✨ How segmentation powers targeted marketing, product positioning, and audience engagement,
✨ The benefits of market segmentation, from stronger brand affinity to uncovering new market opportunities,
✨ And how to use segmentation data to craft high-impact campaigns that drive results.
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❤️ Like this video? Be sure to like, comment, and share with other product marketers in your network!
🍿 Here's what to watch next:
The right way to do customer and market research: https://youtu.be/F3cu4jKFg6Q
The power of asking 'why': https://youtu.be/1T9X0_oySd4
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📖 Related reading and more resources:
→ What is market segmentation? Examples: https://pmmalliance.co/4hOM2wR
→ Customer segmentation template: https://pmmalliance.co/4gGpH35
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Timeline
[00:00:00] Marketing 101: Understanding your audience
[00:00:11] Let's define market segmentation
[00:01:30] The different types of segmentation
[00:01:40] Demographic segmentation
[00:02:28] Psychographic segmentation
[00:02:51] Geographic segmentation
[00:03:07] Behavioral segmentation
[00:04:03] The benefits of market segmentation