marketing foundations | podcast. listen to learn about marketing basics and fundamentals. this episode is a comprehensive guide to marketing fundamentals. it explains core marketing concepts, such as needs, wants, and demand, and their relationship to branding.
the podcast then details the seven ps of marketing (product, positioning, price, place, promotion, people, and planning), providing a framework for developing a successful marketing mix.
further, it covers consumer behavior, the consumer decision process, and the importance of marketing research in making informed business decisions. finally, it outlines the creation of a strategic marketing plan, including goal setting, budget allocation, and evaluation methods.
this podcast episode covers the marketing foundations chapter from our complete business foundations textbook guide. download a free preview sample or get your full copy now to learn more in-depth about marketing—plus fourteen other business-related topics—all in one. | https://bit.ly/complete-business-foundations-textbook-guide