Hello Flower Friends! I'm Ellen. Sign up for my FREE weekly newsletter (https://www.ellenfrost.com/join-now) for more flower fun! I write flower profiles, chronicle my flower adventures and share flower stories.
In this video I join Jennie Love on her podcast, Floral Guild Radio to talk about marketing locally grown flowers for retail. We discuss how to pitch local flowers to customers buying flowers for themselves or as gifts.
Jennie's co-op, the Philadelphia Floral Guild, builds community around sustainable local flowers.
Why use local stems? In addition to give your shop or studio a unique value proposition that will galvanize and inspire your customer base, local stems mean:
Less Shrink: Without the stress of a long ride in the global supply chain, our stems are superior in quality with much less breakage and far better hydration.
Less Labor: Our growers do all the work of a studio assistant, stripping stems and making fresh cuts on stems that go directly into water and never leave a water source. This means you do not have to process anything!
Less Trash: There are no boxes, packing paper, bubble wrap, box straps, plastic sleeves, and all the other usual trash that comes with a flower delivery from the traditional wholesaler.
Less Carbon Burned: Imported flowers in the US typically travel 2,500 or more miles in refrigerated planes, trucks and boats to reach you.
Join flower friends on all my online flower spaces. Subscribe to this channel to learn about sustainable floral design. My free weekly flower newsletter (https://www.ellenfrost.com/join-now) is all about flowers including profiles, farmer stories, news and more! My online community, FlowerMore (https://flowermore.mn.co/), is the place to take your flower obsession to the next level and nerd out on flowers!
//Join FlowerMore, My online community
https://www.ellenfrost.com/flowermore
// Subscribe to my free weekly flower newsletter
https://www.ellenfrost.com/join-now
// Learn with me at The Gardeners Workshop
Preparing To Sell To Florists: https://thegardenersworkshop.com/product/preparing-to-sell-to-florists/
Growing Your Business With Local Flower Sourcing: https://thegardenersworkshop.com/product/review-florist-school-online-growing-your-business-with-local-flower-sourcing-with-ellen-frost/
// The Philadelphia Floral Guild
https://philadelphiafloralguild.com/
//Floral Guild Radio
https://podcasts.apple.com/us/podcast/floral-guild-radio/id1731176743