Building a New Product from Scratch into a Key Business Pillar
Martin Kucera - Senior Product Manager at Mews
What are the key ingredients to success when you build new product verticals? Join us for a deep dive into the challenges and strategies of launching new products within established organizations. We’ll explore how strong vision, long-term investment and effective teamwork can transform ideas into a successful, scalable business.
00:00 Launching a new product vertical within an established company is a unique challenge. What are the key ingredients to success?
00:44 Innovation in established companies: easy or difficult?
02:38 What do we know about innovation at Mews?
03:17 Idea: Monetize every mete of your hotel
04:33 Start with the vision...and write it down
05:37 Start building!
06:33 Validate early.
07:17 Sell it. (time for proper go-to-market work)
09:20 Case studies
09:42 Grow your team.
10:18 Iterate, scale, focus.
11:15 Timeline
11:42 If you do it right...
12:47 Adoption of the product (graph)
13:28 Side impact of our product innovation
14:04 Conclusion (book recommendation)
14:38 Questions
To follow with more product-related topics, you should not miss out:
📺 https://www.youtube.com/watch?v=582K6n7CbN8
📰 Spotting the duck-rabbit: A stakeholder-led strategy model https://developers.mews.com/stakeholder-led-strategy-model/
To learn more about Mews R&D team, go to:
https://developers.mews.com/
https://www.linkedin.com/company/mewsrnd
To learn more about Martin, go to:
https://www.linkedin.com/in/mrtnkcr/