#googleanalytics4 #amplitude #datadrivendecisions
Want to compare Google Analytics 4 and Amplitude like a pro? In this series, we explore the power of these two analytics tools, guiding you toward smarter, data-driven decisions for real business impact.
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This video is the first of a three-part series comparing Google Analytics 4 and Amplitude, two leading tools for tracking and interpreting essential metrics. We begin with the basics, covering how each platform handles metrics that drive business decisions, from conversion tracking to audience insights.
Learn how to customize dashboards, understand campaign performance tracking, and analyze user behaviors to ensure data accuracy and reliability. Get clear, practical steps on configuring Google Analytics 4 and setting up Amplitude for impactful data analysis.
Explore this topic in more detail – get the book here: https://timodechau.com/book
Key Points:
Compare Google Analytics 4 metrics and Amplitude reporting.
Explore basic metrics setup for tracking key business data.
Customize Amplitude dashboards for deeper audience insights.
Overview of conversion funnel insights for real-time tracking.
Timestamps:
0:00 – Introduction
0:10 – Using Data to Make Better Decisions
0:22 – Overview of Google Analytics 4 and Amplitude
1:25 – Importance of Basic Metrics
3:00 – Exploring Basic Metrics in Google Analytics 4
9:27 – Setting Up Basic Metrics in Amplitude
14:00 – Conclusion and Next Steps
Host:
Timo Dechau, data analytics expert, specializes in creating reliable tracking setups for accurate, decision-driving data insights across businesses.
Website: https://timodechau.com
LinkedIn: https://www.linkedin.com/in/timo-dechau/
Links to Resources:
Google Analytics 4 vs. Amplitude: Optimize Campaign Tracking Pt 2 https://www.youtube.com/watch?v=8OUURzseTK4
Google Analytics 4 vs. Amplitude: Strategic Audiences and Segments Pt 3 https://youtu.be/Cw-hxlhWDqc?si=xIIV6I90BfwwdEU5
#dataanalysis #CampaignTracking #businessimpact #googleanalytics #productmanager #productengineering