Matilda Djerf, Djerf Avenue, & the false promise of influencer brands

Skip the clichés this V-Day and indulge in exciting pleasure with LELO! Click the link below to unlock deals up to 50% and use my code ELLE15 for an additional 15% off your LELO purchase at https://lelo.to/LELOVDAYxElle ! another girlboss bites the dust... Swedish influencer Matilda Djerf and her brand Djerf Avenue have been embroiled in scandal and controversy as of late. what can this teach us about parasocial relationships and influencer brands? how does it illustrate the ever-evolving nature of brand marketing to lure in gen z consumers? let’s talk about it! 0:00 intro 02:16 who is matilda djerf? 07:11 djerf avenue 17:40 community // parasocial relationships 25:04 the controversies 34:34 the aftermath instagram: https://instagram.com/elle.literacy letterboxd: https://letterboxd.com/elleliteracy second channel: @experiment_elle email (sponsorships): [email protected] email (general contact): [email protected] faq what's your accent? i lived in america til i was 7 and ireland since then so my accent is a mix between the two! camera: canon m50 mark ii editing: adobe premiere pro microphone: shure sm7b