When you start a new Google Ads Search or Shopping campaign you have 3 main options that you can use for your bidding being:
🖱 Max Clicks
💰 Max CPC
🤑 Max Conversions
In this video I am going to show which bidding strategy I start with for my new campaigns & why!
👉 Watch the Full Masterclass "Moving from Maximise Clicks to Maximise Conversions" here: https://www.definedigitalacademy.com/max-clicks-vs-conversions
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