BBC Top Gear, Radio Times, and Good Food are just a few titles in Immediate Media's portfolio of magazines. PRISM, which stands for Planning, Research, Insights, Segmentation, and Measurement, is an end-to-end data and audience solution that Immediate is offering to its advertising clients. Matthew Rance, Head of Commercial Data & Analytics, takes us through the solution and what it took for Immediate Media to get there.
ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.
Alessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/
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Chapters
00:00 Intro
01:20 What is Immediate Media
03:19 What is PRISM
09.41 Strategy vs. Tactic
12:59 Immediate Media’s Data Strategy
19:47 The Inflection Point for Media Companies and First-Party Data
25:00 The PRISM Solution
25:16 Planning
26:15 Research
26:50 Insights
28:55 Segmentation
34:00 Measurement
35:08 Promoting the Capabilities - The Roadshow
36:18 The Importance of Communication