Milan Design Week, held every April in Milan, Italy, is one of the world’s largest design events. This week-long celebration is composed of two main parts: the furniture fair “Salone del Mobile.Milano” and the city-wide satellite events known as “Fuorisalone.”
Salone del Mobile.Milano, hosted at Fiera Milano, is an international furniture fair showcasing the latest in furniture, interior design, and home-related innovations, drawing significant attention from both professionals and enthusiasts. Each year, the fair highlights a specific theme; in 2024, it featured “EuroCucina” and the “International Bathroom Exhibition,” focusing on kitchen and bathroom design.
⇨SALONE DEL MOBILE.MILANO : https://www.salonemilano.it
Founded in 1953, ADAL (Adviser for Amenity Life) embodies a brand philosophy centered on enhancing living spaces by providing furniture that brings comfort and harmony, as its name suggests. The “Look into Nature” collection, unveiled at Milan Design Week in 2019, embraces the theme of “Harmonizing Landscape,” aiming to improve the relationship between humans and the spaces they inhabit through harmony with nature and a deep respect for the materials and colors rooted in Japanese culture.
A defining feature of all products from this brand is the use of igusa, a material traditionally employed in Japanese tatami mats. The weave of this plant creates a three-dimensional texture that, while rich in depth, features a flat and glossy “mesh-like” surface. This finish accentuates the natural hues of the material while blending seamlessly with the grain of walnut and oak wood, achieving perfect harmony.
The “Sakyu (Dune)” collection, designed by German designer Michael Geldmacher, is characterized by its minimalist frame combined with seat and backrest surfaces enveloped in igusa. This simple yet stylish design merges natural beauty with sustainability, earning prestigious accolades such as the iF Design Award and the Archiproducts Award. The collection has gained global recognition for its innovative approach.
⇨ADAL : https://www.adal.co.jp
◇◆◇ Featured products on this video ◆◇◆
- Sakyu / ADAL / Designed by Michael Geldmacher
- Sakyu Table / ADAL / Designed by Michael Geldmacher
- Sakyu Chair / ADAL / Designed by Michael Geldmacher
- Kozue / ADAL / Designed by Michael Geldmacher
◆◇◆ What's WIE (WORLD INTERIOR EXPRESS) ? ◇◆◇
WIE is a TV program and an Internet Channel taking a close and accurate look at the top designers leading the interior design world, prestigious interior brands with international reputation and influence, and major design events such as the most important trade fairs, mainly in Europe and Japan.
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