Running Microsoft Ads in EEA, UK, or Switzerland? Learn how to implement Microsoft's mandatory consent mode using Google Tag Manager.
You'll learn:
* Required settings for Microsoft UET tag
* How to configure consent triggers
* Testing your implementation
* Handling default and update consent states
Similar to Google's consent requirements, Microsoft now requires proper consent management for ads in specific regions. This step-by-step guide helps you meet Microsoft’s requirements while running ad campaigns.
=== LINKS ===
Subscribe to our Youtube channel https://www.youtube.com/channel/UCOEX0WT2MJZX3ev954syP3A?sub_confirmation=1
⭐⭐ Google Tag Manager and Google Analytics 4 courses ⭐⭐
https://www.analyticsmania.com/courses/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt+-+microsoft+consent+mode+2025
✭ Blog post: how to configure Microsoft Consent Mode
https://www.analyticsmania.com/post/microsoft-consent-mode/?utm_medium=video&utm_source=youtube.com&utm_campaign=am+yt+-+microsoft+consent+mode+2025
✭ Documentation: Setting up UET for consent mode
https://help.ads.microsoft.com/#apex/ads/en/60119/1
=== CONNECT WITH JULIUS & ANALYTICS MANIA ===
✭ Facebook https://www.facebook.com/analyticsmania
✭ Twitter https://twitter.com/fedorovicius
✭ Linkedin https://www.linkedin.com/in/fedorovicius
Subscribe to our Youtube channel https://www.youtube.com/channel/UCOEX0WT2MJZX3ev954syP3A?sub_confirmation=1
#googletagmanager