💥 In 2011, Microsoft bought Skype for $8.5 billion. Today, it's nearly forgotten. What happened to one of the most revolutionary communication tools in internet history? In this episode of The Philosophy of Marketing, we break down the rise, fall, and ultimate failure of Skype — and the brutal lessons every tech company should learn.
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Learn about the rise and fall of Skype, from Microsoft's $8.5 billion acquisition to its ultimate self-destruction. Discover the marketing issues and reasons behind why Skype failed in this eye-opening video.
👇 Timestamps
0:00 - Microsoft Buys Skype: A Massive Bet
0:24- The Origin Story: From Estonia to Global Phenomenon
1:05 - What Made Skype Special
2:35 - Microsoft Acquisition: Culture Clash Begins
3:10 - The Redesign Disasters That Drove Users Away
6:30 - Competitors Take Over: Zoom, FaceTime & WhatsApp
8:00 - Final Thoughts: The Billion Dollar Lesson
🎯 In This Video You'll Learn:
Why Skype succeeded so fast, and why Microsoft bought it
The critical mistakes Microsoft made post-acquisition
How product bloat and poor UX can kill even the strongest brands
Why Zoom thrived in 2020 while Skype flopped
The importance of staying true to your core value proposition
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