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Mix and Master for the listener – Loudness Normalization:
Thanks to digital technology in audio production today, the “volume” of something became more of a choice over the years, and that choice was always more. More low end, more high end, more tracks, more loudness etc. A choice that was all a little to tempting (and easy) to make for kind mix engineers everywhere. Thus, as technology progressed, so did the volume.
People are consuming audio content more and more through online streaming services than ever before. Before I continue, I need to make something clear: “normalizing” is not the same as “loudness normalizing.” Loudness normalization calculates the perceived loudness as well as the peak loudness and calculates an average using these important parameters together. This is often seen as a PLR (peak-to-loudness-ratio) meter in the latest tools available for mixing engineers to utilize today when preparing a mix for streaming.
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