In this episode we will explore the power of data for marketing. Marketing analytics has indeed its own data science branch, investigating campaign ROI, attribution models, market research, SEO, automating data processing from Google services, reporting, customer experience personalization, customer loyalty, sentiment analysis, social media engagement in real time, inventory management, pricing, and maybe - if there is time left - also about AI in marketing analytics. Do not miss this episode if you want to learn more about marketing analytics!