Let’s plan your Instagram growth strategy for 2025! Today I’m exposing my Instagram strategy for the new year, to show you the reasoning behind what and how I post to grow and make a living as a full-time content creator. 2024 was a big year for me on Instagram in terms of actually monetizing my content. Let me know in the comments if you’d like to see a more in depth video about brand deals, and my approach and strategy for getting them. Also - make sure you stick around to the end of the video to see my full content calendar for January, and my explanation for the different growth “modes” I have with my strategy - because it’s just not realistic to post consistently ALL the time. We need to take breaks. And I’ve included that in my 2025 strategy. So let’s get into it!
📸 Follow me on Instagram! https://www.instagram.com/katiesteckly
🧵 My thread about single frame Instagram stories: https://www.threads.net/@katiesteckly/post/DDZgHgYxU2m?xmt=AQGzFsZH7CWQi5Bao97u7UO5LoP8ZQMS_xCriF97hTQ4qw
🎬 Get my team of editors to edit your YouTube videos! 👉🏻 https://www.creatorlymedia.com
🚐 Watch my van life / travel channel https://www.youtube.com/@KatieandDan
📕 TABLE OF CONTENTS 📕
00:00 the ultimate guide to Instagram growth in 2025
00:24 welcome back to my Instagram strategy exposed!
00:52 this year my Instagram income REALLY increased
01:52 The State of Instagram in 2025 (features + algorithm updates)
04:40 what does this mean for our Instagram strategy?
05:01 IN / OUT on Instagram in 2025
07:15 let’s break down the three parts of a successful growth strategy on Instagram
07:30 🎞️ Instagram Reels Growth Strategy
11:14 how often to post Reels to grow
11:30 🗒️ Carousels Strategy for Instagram
13:35 how often you should post carousels
14:00 📱Instagram Story Strategy for 2025
17:00 how often you should post stories on Instagram
17:20 my Instagram content calendar for January!
17:36 three different modes of Instagram strategy
19:24 exposing my Instagram content calendar for January (comeback mode)
20:00 my IDEAL maintenance content calendar for 2025 *screen shot this*
21:33 you CAN grow a community on Instagram
23:10 it’s all about balance 🫶🏻
// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
🎧 where I get music for my videos: www.katiesteckly.com/artlist and https://share.epidemicsound.com/6x4f73
Main camera: https://geni.us/kszve1
Lens: https://geni.us/ks1625
Vlog camera: https://geni.us/kszve10ii
Microphone: https://geni.us/djimicmini
Tripod: https://geni.us/ksulanzi
See all my gear here: https://katiesteckly.com/gear
// ABOUT ME
Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a YouTuber, I also run a small agency that provides video editing services for YouTubers and podcasters. If you want our help or just want to learn more, check out https://www.creatorlymedia.com
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