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You don't achieve louder mixes by slapping some magical limiter plugin on your master buss and slamming your entire mix through it...
At least, not if you want your mix to actually sound good. 😂
What many people don't realize is that so much of a professional mix's perceived loudness comes from teeny tiny moves that add up on your master buss.
Not from mastering.
In other words, HOW you mix and the way that you handle the processing on your master bus can produce a final mix that's super loud..even before the mastering process.
In this tutorial, I share my technique for producing louder mixes using my simple go-to maser bus chain.
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Featured artist: Obstacles (https://youtu.be/7EZgy6ObhOw?si=UWUVpYO6vhr3S66U)