Hey Team,
In today’s video, we’re diving into my process for building brand identities. Let's go!
*Join me as I cover:*
• Sandbox Testing: Engage with clients pre-transaction to understand their needs and share your knowledge. This builds trust and improves communication.
• Defining the Fit: Ensure personal alignment with the client’s needs and style. Tailor the experience to their unique requirements before discussing prices.
• Creative Approval Loop: Involve the client throughout the creative process, from discovery calls to sketching and refining ideas, to avoid backtracking and ensure alignment.
• Handover Cuddle: Maintain a supportive relationship post-project, offering help with implementation and staying connected for ongoing support and future opportunities.
*What You’ll Learn:*
• My unique process for building brand identities
• The importance of client engagement and alignment
• Strategies for effective project management and client retention
*Featured Tools and Courses:*
• Need help with your client process? Try our FREE tool 'The Client Process from Hi to Bye!': https://themadebyjames.com/the-tools/the-client-process-from-hi-to-bye
• Want to get better at client calls? Check out our tool 'Client Questionnaire Bundles': https://themadebyjames.com/the-tools/the-client-questionnaire-bundles
• Want to smash your client proposals? Check out our tool 'The Proper Proposal Pack': https://themadebyjames.com/the-tools/the-proper-proposal-pack
• Need help presenting your client's work? Check out our tool 'The Brand Style Guide Pack': https://themadebyjames.com/the-tools/the-brand-style-guide-pack
Watch, learn, and let's build your brand identity together. 🌟
*Timestamps:*
0:00 - Intro
0:09 - Sneak Peek at a Rebel's Process
0:50 - Sandbox Testing
1:57 - Defining the Fit
2:32 - Flexible Expectations
3:50 - Creative Approval Loop
4:25 - Handover Cuddle
5:19 - Aftercare and Relationship Maintenance
6:30 - Project Process Overview
6:58 - Discovery Call
8:53 - Clarity Discussion
11:08 - Sketch Phase
13:00 - Developed Visual Direction
14:42 - Building the Visual System
15:18 - Approval Loop Process
15:37 - Big Reveal and Client Involvement
16:54 - Multi-tasking Makes You Dumb
17:12 - Aftercare and Client Support
17:48 - Asking for Referrals
18:28 - Outro
Do you have questions or thoughts? Drop them in the comments or email me at [email protected].
Don't forget to sign up for my newsletter for weekly tips on design, creativity, and business: https://themadebyjames.com/newsletter
Hope you enjoy it.
MBJ
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Website - https://themadebyjames.com/
Instagram - https://www.instagram.com/made.by.james
LinkedIn - https://www.linkedin.com/in/james-martin-3b594698/
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