Delve into the ambitious yet troubled world of NEOM, Saudi Arabia's futuristic city that promises to redefine luxury and innovation. As the grand opening of Sindalah Island unfolds, we uncover the truth behind the glitzy facade and the chaos lurking beneath.
Join us as we expose this 'masterclass in spin' behind the luxury resort's grand opening, detailing the leadership purge that followed the scandal. Featuring exclusive time-lapse footage and insights from the men behind the design, Luca Dini and Stefano Ricci. Is this a sign of deeper problems within MBS's $500 billion megaproject?
Chapters:
00:00 - Introduction: Luxury, Lies, and a Saudi Sized Scandal
00:56 - Deep Dive into Sindalah, NEOM The Line's First Completed Project
05:20 - Sheybarah vs. Sindalah: A Tale of Two Resorts
07:43 - The Grand Opening: A PR Fakery?
10:15 - The Fallout: MBS' NEOM Leadership Purge
11:32 - Conclusion: Can NEOM Survive the Chaos?
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References:
A big shout out to Robb Report: https://www.youtube.com/@robbreport
To Meed for their relentless high-quality reporting on NEOM: https://www.meed.com/
Red Sea Imaging: @redseaimaging
Chris Kermis: @ChrisKermis
Angry Joe: @AngryJoeShow
Digital Dreams: @DigitalDreamsyt
Aida McPherson: https://www.tiktok.com/@aidamcpherson
Sara Sarasid: https://www.tiktok.com/@sarasarasid
Aurelie Story: https://www.tiktok.com/@aureliestoryy
Elio Nogueira: https://www.tiktok.com/@theelionogueira
#NEOM #Sindalah #SaudiArabia #TheLine #LucaDini #StefanoRicci #Scandal #Vision2030