(Series 14 Episode 11)
Mark Lamarr heads up an Intros round featuring music from famous adverts, culminating in a recurring reference to the old Hamlet Cigar ads. He keeps bringing this back in intentional AND unintentional moments of failure.
(DISCLAIMER: I don't own Never Mind the Buzzcocks, and am not affiliated with any of the featured comedians or musicians. All rights go to their respective owners, especially Fremantle International)