Is this phrase a help or a hindrance? It's all about context, so let's talk about it...
Sources/references:
The Great Gatsby by F. Scott Fitzgerald
https://www.ethicalconsumer.org/can-ethical-consumption-exist-under-capitalism?utm_source=twitter&utm_medium=social&utm_campaign=twitter
https://carrcenter.hks.harvard.edu/publications/35-rule-how-small-minority-can-change-world
https://www.bbc.com/future/article/20190513-it-only-takes-35-of-people-to-change-the-world
The bit I'm quoting when I do a silly voice is from "Bodies Upon the Gears" speech by Mario Savio, but in all honesty I know it from the Linkin Park song 'Wretches and Kings'.
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