The HubSpot Score property is an amazing qualification tool for many marketers and sales folks using HubSpot—but now there is an awesome new lead scoring tool that takes some of the top complaints and wish list items into consideration!
What does this mean? Marketing Hub Professional and Enterprise users in HubSpot now have the ability to create and edit lead scores with detailed precision. The tool's features include separate fit and engagement scores, improved reporting, decay options and otherwise for more accurate lead qualification.
Need inspiration? Try adding decay qualities to scoring attributes related to form fills on gated eBooks or reports—this way you can weed out leads who came into your CRM ages ago and haven't engaged with your content since.
In this video, your HubSpot Helper will review:
• all the cool new features of the lead scoring tool
• considerations for deciding between the new tool and OG HubSpot Score property
• tips to consider when adding specific firmographic and behavioral data
• how to build your lead scoring model in the new framework
Want to follow along and create your lead scoring model? Check out our Lead Scoring Worksheet to strategize what is best for your business before creating your score(s).
Download a copy of the Lead Scoring Worksheet here ? https://resources.kiwicreative.net/lead-scoring-worksheet
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? About "Your HubSpot Helper"
Your HubSpot Helper is a YouTube series hosted by the HubSpot experts at Kiwi Creative with one goal: to help you understand how to use all the awesome tools within HubSpot!
Stay tuned for future videos that will dive deeper into HubSpot Marketing, Sales, Service, Operations and Content capabilities.
Have an idea for a future video topic? Drop a comment below and you just might see it added to this playlist in the near future.
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? About Kiwi Creative
Kiwi Creative is digital marketing agency for B2B software and technology companies. We are:
• A long-time HubSpot Platinum Solutions Partner
• Leaders of the HubSpot User Group for B2B Technology USA
• Certified in HubSpot's Partner Scaled Onboarding program
• Hosts of the "Your HubSpot Helper" YouTube Series
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? Ready to transform your HubSpot experience? ?
Discover how our custom HubSpot Action Plan can elevate your CRM, marketing and sales efforts in just one week.
Act now and start your journey to HubSpot mastery today ? hubspotactionplan.com