In this episode of Numbers and Narratives, Ibby Syed and Sean Collins welcome Matt Barr, the innovative mind behind Fairing, a leading post-purchase survey platform. Matt takes listeners on a fascinating journey through the Shopify ecosystem, sharing his experiences as both a merchant and a SaaS founder. The discussion provides a comprehensive look at the challenges facing Shopify app developers, the evolving needs of e-commerce brands, and the future of personalization in online retail.
Matt offers unique insights into the world of e-commerce attribution, explaining how Fairing's approach to post-purchase surveys is revolutionizing how brands understand their customers. The conversation explores the potential of user accounts and logged-in experiences to create more personalized shopping journeys, with Matt sharing his vision for a future where cross-store logins and AI-driven recommendations become the norm. Listeners will gain valuable knowledge about the importance of simplifying complex technologies for merchants and the untapped potential in areas like account pages and admin extensions.
The episode also delves into the broader implications of these developments for the e-commerce industry, discussing how brands can leverage direct consumer feedback to drive growth and improve customer experiences. Matt's advice for app developers and merchants provides actionable insights for anyone looking to succeed in the competitive Shopify ecosystem.
Don't miss out on this opportunity to learn from one of the industry's leading innovators – tune in now and discover how Fairing is shaping the future of e-commerce measurement and personalization.