Nintendo’s aggressive pricing strategy for the Switch 2 is already backfiring—third-party developers are being priced out of the platform as consumers focus solely on first-party titles. With games now hitting $70–$80, players are becoming far more selective, often choosing only Nintendo’s marquee franchises and skipping over third-party offerings. This is creating a hostile environment for smaller devs and non-Nintendo publishers who can’t compete with the built-in hype of titles like Zelda or Mario Kart. As a result, many gamers are expected to migrate to PC for more affordable and flexible third-party gaming, leaving the Switch 2 ecosystem increasingly reliant on first-party exclusives—and dangerously close to isolating itself.