Ty Murray speaks with Cody Lambert about the protective vest.
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About the Professional Bull Riders, Inc. (PBR)
The world's premier bull riding organization, the PBR celebrates 20 years of competition with the 2013 season. In just two decades, the dream of 20 bull riders has become a global sports phenomenon that is televised worldwide with more than 100 million viewers annually watching primetime PBR programming on networks around the world, and nearly 2 million fans attend live events each year. PBR has paid out over $120 million in earnings to its athletes, and 25 riders have earned over $1 million, including Justin McBride with $5.5 million -- the most of any western sports athlete in history.