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Pentagram's Partner, Marina Willer, on how Pentagram works.

Future London Academy 4,912 lượt xem 1 year ago
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This month, we sat down with Marina Willer, the iconic partner at Pentagram and asked her some deep questions about her creative journey and what does it mean to be a Pentagram partner.

Watch the full interview to hear more about:
👉 Pentagram's Creative Power: Unveiling Pentagram's collaborative process and how they achieve design excellence
👉 Leading with Vision: Marina's take on navigating the partnership model and fostering a thriving company culture
👉 The Art of Storytelling: Unlocking the secrets to creating unique and impactful designs.

For more leadership insights check our Design Leaders Programme.
Learn more and Apply 👉 https://fla.wiki/3YQLGhT

00:00 - Welcome to Pentagram
01:10 - Inside Pentagram
02:58 - The Secret of Successful design career and beyond
5:15 - The story behind Red Trees movie
08:20 - How to decide what to do?
12:50 - Design process: Creativity & Strategy together
15:43 - How to align your team?
20:36 - Work Balance: Being a Partner and a Creative
23:03 - Looking for new business as a partner
25:40 - Team culture in Pentagram: Critique, Purpose, Collaboration
29:38 - Being a Partner: resolving conflicts
33:35 - Big Clients, Stress and Peace
43:11 - Using AI, Emotional connection, don't rely on technology

For more leadership insights check our Design Leaders Programme.
Learn more and Apply 👉 https://fla.wiki/3YQLGhT

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