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Around the world, ten tons of plastic are produced every second. One-tenth ends up in the oceans, leading to predictions that by 2050, there will be more plastic than fish in the sea. Faced with these shocking numbers, Élise Lucet and her team set out to explore this growing "plastic continent." The culprits? Big brands that relentlessly promote an addiction to this material. To avoid taking responsibility for pollution, some companies have found a way out: blaming the consumers. This investigation uncovers the secret strategies of one of the global soda giants and the promises of recycling packaging.
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