More than half of the world’s population lives in Asia. Around 35-40 percent of the global economy is centred in Asia and growing. And Asia is becoming increasingly interconnected in culture, business and trade. The centre of gravity for global success is shifting – and yet.
When it comes to the comms landscape, Asia is still often perceived as a monolith. One strategy, one budget, one cookie-cutter approach. To rapidly decrease the effect.
No more.
In celebration of PRCA’s first edition Asia Go-To-Market Primer, join us for a vibrant panel discussion to explore the nuances and complexities of navigating the many markets of this region – from socioeconomic considerations to vastly different cultural norms and the changing nature of media relations.
Speakers:
Lillian Lee, Director of Marketing, Asia Pacific & Middle East, Heidrick & Struggles
Siew Ting Foo, Global CMO/SVP, ex-HP, Diageo, Mars, Unilever
Arun Sudhaman, CEO/Editor-in-Chief, PRovoke Media
Stephen Smith, EMEA PR and Communications Lead, Miro