Did you know that choosing color is homeowner’s #1 pain point when it comes to painting their home?
Join us for our discussion on “Navigating the Color Conversation with Homeowners” with Sue Wadden, Director of Color Marketing for The Sherwin-Williams Paint Stores Group. During the episode, contractors will learn how to help homeowners find their perfect color without having to choose the actual color. By providing simple solutions to common color questions, you can:
1. Close more leads.
2. Position yourself as a trusted partner with homeowners.
3. Get jobs scheduled & started on time without the color decision making or matching process slowing you down.
Guest Speaker: Sue Wadden
Sue Wadden is the face and voice of color for Sherwin-Williams. Here she is responsible for the overall vision and philosophy for color leadership. She plays a key role in leading major world color trend forecasting for professionals and homeowners, oversees the ColorSnap® color program, color research and development of all color palettes, the annual Colormix® Forecast and development of the Color of the Year. She is an editorial advisor to the Sherwin-Williams STIR® magazine for design professionals and takes an active role in interfacing with consumer and trade media on topics surrounding color.
Let Color Lead the Way
Goodbye, guesswork. Hello, personalized color recommendations. Meet the new Sherwin-Williams Color Expert™ app, powered by Al.
Download the Color Expert™ app on the App Store (apple.com): https://apps.apple.com/us/app/sherwin-williams-color-expert/id6466933712
Or get it on Google Play: https://play.google.com/store/apps/details?id=com.sherwin.diy
Follow this link to learn more about the color resources available to you through our PRO+ App: https://www.sherwin-williams.com/painting-contractors/pro-plus/pro-app
Download the PRO+ App for All Things PRO on the Go
Sherwin-Williams PRO+ on the App Store (apple.com): https://apps.apple.com/us/app/sherwin-williams-pro/id1189158431
Sherwin-Williams PRO+ App on Google Play: https://play.google.com/store/apps/details?id=com.sherwin.probuyplus&referrer=utm_source%3Dsherwin-williams_com&pli=1
*Sign up with your S-W Account Number, email address and recent invoice/receipt for account validation. For additional support contact your Rep or call 1-800-474-3794