*Product Management Full Course | Product Management Tutorial | What is Product Management?*
🔥PG Certificate in Product Management from Duke CE
https://www.upgrad.com/product-management/?utm_source=OYOUTUBE&utm_medium=OYT&utm_campaign=IND_ACQ_Web_OYoutube_OYT_ALL_ALL_ALL_oeIS0VblxB0_Description
🔥MBA by Liverpool Business School - https://www.upgrad.com/mba-liverpool-business-school/?utm_source=OYOUTUBE&utm_medium=OYT&utm_campaign=IND_ACQ_Web_OYoutube_OYT_ALL_ALL_ALL_oeIS0VblxB0_Description
🔥MBA from Golden Gate University - https://www.upgrad.com/mba-from-golden-gate-university/?utm_source=OYOUTUBE&utm_medium=OYT&utm_campaign=IND_ACQ_Web_OYoutube_OYT_ALL_ALL_ALL_oeIS0VblxB0_Description
Product management is the process of overseeing the development, launch, and maintenance of a product or service. It entails comprehending the needs of the consumer, formulating the product's vision and strategy, and collaborating with cross-functional teams to produce a product that satisfies both business and customer needs.
Hello & Welcome to our Product Management tutorial powered by upGrad! This tutorial is designed to guide you through essential aspects of product management, focusing on creating a solid foundation from which great products can emerge.
*Topics covered:*
Product management tutorial session 1: Introduction
00:02:04 - What is PRD and Why is it Important
00:04:02 - Ideal template of a tech PRD along with an example
00:36:11 - How to write an Effective PRD
00:43:09 - Pitfalls/ Bad PRD
Product management tutorial session 2: Understanding Your Market
00:45:54 - Importance of understanding your market in product management
00:50:50 - Environmental Analysis
01:06:20 - Competitive Analysis
01:11:27 - Pitfalls/ Bad PRD
Product management tutorial session 3: Understanding Your Customer & User
01:35:05 - Introduction to User Research
02:00:39 - Surveys
02:14:40 - User Interviews
02:19:39 - Contextual Inquiry
02:23:55 - User Feedback
02:26:48 - A/B Testing
02:35:26 - Selecting a Method of User Research
Product management tutorial session 4: Building Artifacts from User Research
02:40:56 - Personas
03:18:01 - User Journey Mapping
03:33:49 - Affinity Mapping
04:01:56 - Types of Minimum Viable Product (MVP)
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