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While the idea of boycotts goes way back, the name only dates as far as 1880. But the name took hold fast and became a standard in an industrial world. After WWI, when prices had nearly doubled due to inflation, there was a big threat of sudden deflation. Companies were threatening to lower wages, but without lowering prices. More and more evidence of profiteering was showing up and laws were being put into place to crack down. But it wasn't a smooth process. By 1920, people were fed up with how much clothing cost and decided to start what was meant to be a long term boycott of overpriced garments. While the spectacle only lasted a few weeks, the effect it had was wide spread. In the mean time, thousands of Americans had added denim to their wardrobe. Overalls and jeans had a sudden boom in popularity that never really left. They also started their life as a middle-class garment with the same spirit of rebellion that would follow them well into the 1970s.
Links on Boycotts
https://www.ethicalconsumer.org/ethicalcampaigns/boycotts
https://letthemeatcereal.info/
https://bdsmovement.net/
Photos
https://www.loc.gov/
https://digitalcollections.nypl.org/
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Edited with DaVinci Resolve: https://www.blackmagicdesign.com/products/davinciresolve
🎶Music via Epidemic Sound: https://www.epidemicsound.com
00:00 The Great Inflation
06:39 Profiteering Problems
10:42 Organizing a Boycott
15:45 Long Term Effects