"Niche is the number one growth accelerator." – Josh Nelson, Mentor & Coach at Seven Figure Agency
Growth can happen in an instant when you’re doing the right things. But when you find the right fit, niche, offering, and vertical, that’s the unfair advantage. Nobody knows this better than today’s guest, who not only coaches agencies on growth, but also grew his own verticalized agency from zero to seven figures in under two years.
This week, we welcome Josh Nelson to the Deep Specialization show with an impressive background. From running two successful businesses (the agency Plumbing & HVAC SEO and the coaching business Seven Figure Agency) to writing two best-selling books, we can’t wait to dive into the learnings Josh has got in store for us.
Today he balances his time between coaching agencies and being the face of Plumbing & HVAC SEO. Impressively, Seven Figure Agency has already helped 118 agencies surpass the million threshold in revenue, and they’re on a mission to help 500 surpass seven figures over the next five years.
Corey and Josh sit down to discuss the genesis of both of Josh’s businesses, and most importantly, to detail how specialized agencies can pass that coveted 7-figure mark through setting up systems for world-class delivery and recurring revenue.
Here’s what we cover in this episode:
- Josh’s founder journey and how he niched down to find growth.
- How to go from strategy to implementation when building your agency business.
- The benefits of verticalization, systematizing onboarding and delivery.
- Why recurring fees is the only way to go (if you ask Josh!)
Here are some actionable key takeaways for agency founders:
- The 3x cornerstones of agency success: Verticalization, unique offering, and pricing that allows for recurring revenue.
- Clients stay for world-class results, you have to have a process to do so repeatedly.
- Put systems in place so your business can run without you for ultimate freedom.
- Hire operations first so you can focus on innovation. Then account, then sales.
The resources mentioned in this episode are:
- Connect with Josh on LinkedIn: https://www.linkedin.com/in/joshnelsonimc
- Check out Seven-Figure Agency: https://www.linkedin.com/company/seven-figure-agency
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More content from Corey:
Corey’s Website: https://www.coreyquinn.com
Corey’s Daily Tips: https://www.coreyquinn.com/blog
Podcast Website: https://www.coreyquinn.com/podcasts/the-deep-specialization-podcast/
Podcast YouTube Channel: https://youtube.com/@coreyquinninc?sub_confirmation=1
This episode was produced and brought to you by Reignite Media.
#agencygrowth #agencylife #marketingpodcast #deepspecialization
Key Moments
00:00 Introduction/Teaser
00:46 Meet Josh Nelson: Background and Early Ventures
02:33 Transition to Plumbing and HVAC SEO
08:37 The Birth of Seven Figure Agency
10:56 Keys to Rapid Growth and Success
17:26 Building a Strong Team and Operations
22:29 Client Onboarding and Retention Strategies
34:39 Final Thoughts and Motivation