Get the R+U lookbook: www.stylethoughtsbyrita.com/rulookbook
Get the R+U foundations course: www.stylethoughtsbyrita.com/foundations
Introducing the Right+Up Essence:
https://www.youtube.com/watch?v=oKC7pthhK7U
Right+Up Essence Videos 1+2:
https://www.youtube.com/watch?v=2OyiSryiN00
https://www.youtube.com/watch?v=MBMtmaQvc50
Overview of Essence System:
https://www.youtube.com/watch?v=1lo4cnEmHyg
Video Guide:
0:00 video start
1:16 What are Archetypes + How to use them:
1:45 Recognition
2:04 Permission and Invitation
2:44 Inspiration and Exploration
3:20 Storytelling rather than specific item recommendations
5:14 The Five Archetypes
4:45 The Role Model
6:52 Example - Blake Lively
8:05 The Icon
10:25 Example - Michelle Obama
12:05 The Priestess
14:46 Example - Kate Middleton
15:35 Example - Anjelica Huston
16:26 The Power
19:50 Example - Amal Clooney
21:49 The Playful Dame /The Princess
24:58 Example - Gal Gadot