Dr. Robert Cialdini (@influenceatwork) is a world-renowned psychologist, author and expert on influence and persuasion. #robertcialdini #robertcialdiniinfluence
Robert’s seminal work Influence: The Psychology of Persuasion is a classic in the field and was Charlie Munger’s number one favorite business book. He was also taught marketing, business and psychology at Stanford and Arizona State University.
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00:00 Robert Cialdini Influence expert & psychologist
1:31 Seven Principles of Influence
21:16 Most misunderstood principle
22:45 Apple case study
28:18 Influence & modern influencers
36:40 Cult indoctrination
40:26 Designing AI to respect human agency
43:50 Persuasion for venture capitalists
53:04 Charlie Munger
55:16 A conspiracy theory Robert believes
56:49 Robert’s take for common bad advice
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Guest Socials:
Twitter: https://x.com/RobertCialdini
LinkedIn: https://www.linkedin.com/in/robertcialdini
World of DaaS: https://www.worldofdaas.com/
https://twitter.com/worldofdaas
Host Auren Hoffman Socials:
Twitter: https://twitter.com/auren
Substack: https://substack.com/@auren
Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)