Ron Baker: Value Pricing 2.0 (Cloud Accounting Summit) / One of the founding fathers of value pricing in accounting, Ron Baker is no stranger to ebbing and flowing with the changing tides of economic change. Unpacking the concept of “Value Pricing 2.0,” Ron explained how subscription pricing is like pricing the relationship and the portfolio, instead of pricing the customer in Value Pricing 1.0.
Using the example of Fender Play as a marketing strategy to acquire 1,000,000 new prospects, Ron illustrated the importance of finding a pain point for your niche and leveraging your unique solution for them.
Expanding on Value Pricing 2.0 with more examples of successful subscription models, Ron hit us with the knowledge that accountants are similar to concierge doctors. Concierge doctors are here to help their patients’ physical and medical health; as an accountant, you’re here to help your clients achieve their financial dreams and stay financially healthy.
🚀 Sign up for a 14-day free trial to Jetpack Workflow!
https://app.jetpackworkflow.com/users/sign_up 🚀
__________
👋 Say Hi on Social
Facebook: https://www.facebook.com/jetpackworkflow
LinkedIn: https://www.linkedin.com/company/jetpackworkflow
Twitter: https://twitter.com/jetpackworkflow
Instagram: https://www.instagram.com/jetpack_workflow
🎧 Listen to Growing Your Firm Podcast
Apple Podcasts:
https://podcasts.apple.com/us/podcast/growing-your-firm-strategies-for-accountants-cpas-bookkeepers/id923004172
Spotify:
https://open.spotify.com/show/6MauXYaHFyS0rlb6L3Qb1U
Stitcher:
https://www.stitcher.com/podcast/jetpack-workflow/growing-your-firm