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In this episode of Jimmy's Jobs, Rory Sutherland, one of the most original thinkers in business, joins the show to discuss the probabilistic nature of business, why businesses fail, and the critical role of marketing. They delve into the evolving landscape of advertising, the psychology of successful marketing, and why big ideas need effective marketing to change behavior. Rory reflects on his career, shares insights on hiring, and explores how video calling is revolutionizing business. They also touch upon economic growth, the future of transportation, and the underestimated value of diverse thinking in problem-solving. Whether you're interested in behavioral science, business strategy, or marketing, this conversation offers a wealth of knowledge and fresh perspectives.
00:00 Intro
01:31 When we met in 2016
02:40 Jaguar Rebrand
05:00 Hiring Weirdos
07:19 Pointless qualifications
13:02 The UK vs US
16:00 Why Zoom made work easy
23:12 Why everyone has Silver Cars
28:30 Make Busses great again
30:33 Marketing in Politics
31:42 Youtube politicians
33:18 The Evolution of Advertising
35:08 Becoming a TikTok star
41:23 Trump, Trump, Trump
46:46 Caviar vs KFC
52:27 Uni vs Online courses
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Credits:
Host / Exec Producer: Jimmy McLoughlin OBE
Producer: Sunny Winter
Editor: Sunny Winter