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Scaling Microgreens in a Small Town: Fresh Source Farms’ Winning Strategy

Microgreens Consulting 1,141 4 months ago
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In this episode Jonah Krochmalnek sits down with Andy Mussaw from Fresh Source Farms, who launched his microgreens business during the COVID-19 pandemic. Andy shares the evolution of his farm, detailing the unique challenges and advantages of operating in a small town, expanding his commercial space, and transitioning from direct-to-consumer sales to building partnerships with grocery stores and restaurants. Andy emphasizes the power of collaboration in the microgreens industry, continuous experimentation with growing techniques, and key business management strategies. He also offers valuable tips for new growers, discusses the importance of an online presence, and explores how farm management software can streamline operations. The episode wraps up with practical advice on fostering a positive work culture and action steps for business growth and operational improvements. To learn more about Fresh Source Farms checkout: https://www.freshsourcefarms.com/ and https://www.instagram.com/freshsourcefarms/ Learn More About The Little Green Seeding Machine: https://www.microgreensconsulting.com/littlegreenseedingmachine Preorder Available Now: https://vertigrow.io/product/the-little-green-seeding-machine/ FREE RESOURCES: -FREE Microgreens Growing Guide: https://www.microgreensconsulting.com/ -FREE Microgeens Recipe Book https://www.microgreensconsulting.com/freegrowingguide -FREE Microgreens Training Webinar (The BEST way to start a microgreens business at home in just 6 sqft of space): https://freedomfarmers.com/op/microgreens-training/link/135/ -Microgreens Mastery Podcast (how to turn your passion into your full time income): Spotify- https://open.spotify.com/show/718scaESgiJA474OggzGDP?si=ccc5e3289a7d4454 Apple Podcasts- https://podcasts.apple.com/ca/podcast/microgreens-mastery-from-seeds-to-profits/id1705782028 -Daily microgreens TIPS and TRICKS: https://www.instagram.com/microgreensconsulting/ JOIN The Microgreens Business Accelerator with personalized coaching to help you transform your passion into a thriving microgreens empire: https://www.microgreensconsulting.com/expert-guidance The BEST Supplies To Grow Microgreens: ***USA Links*** LED Grow Lights- https://amzn.to/4cohAXP Shelving Unit- https://amzn.to/3IMEwT6 Soil- https://amzn.to/4aI11Vp (much cheaper at local garden centers!) Worlds Best Organic Fertilizer- https://amzn.to/3vnbKp3 Growing Trays With Holes- https://amzn.to/3TMT4IN Growing Trays Without Holes- https://amzn.to/4a1yPwD Pea Seed- https://sprouting.com/product/peas-speckled/ Broccoli Seed- https://bit.ly/4crp9No Radish Seed-https://bit.ly/3TNq83d Kale Seed- https://bit.ly/4a2FczT Scale- https://amzn.to/3x4u9aB Packaging- https://amzn.to/3IOAp9e Vermiculite- https://amzn.to/3TvHBf5 Wifi Timer- https://amzn.to/3x6Mt2S **CANADA Links*** LED Grow Lights- https://amzn.to/498dYX2 Shelving Unit- https://amzn.to/3TMMySg Soil- https://amzn.to/4amRWAR Worlds Best Organic Fertilizer- https://amzn.to/43siuhQ Growing Trays With Holes- https://amzn.to/3Tq6g4Z Growing Trays Without Holes- https://amzn.to/3vp9E8a Pea Seed- https://sprouting.com/product/peas-speckled/ Broccoli Seed- https://bit.ly/4crp9No Radish Seed-https://bit.ly/3TNq83d Kale Seed- https://bit.ly/4a2FczT Scale- https://amzn.to/3TM57Wz Packaging- https://amzn.to/4arjqFQ Vermiculite- https://amzn.to/4afQb8K Wifi Timer- https://amzn.to/4cpsYCS About Me: As a young child, Jonah Krochmalnek, the visionary founder of Living Earth Farm, experienced the sheer delight of a ripe homegrown tomato from his dad's garden. It was a taste of pure magic, a simple pleasure he wanted to make accessible to all. ​After leaving the corporate world, Jonah volunteered at a local farm, igniting his passion for farming. In 2013, he took a leap of faith and launched a microgreens business right out of his parents' modest 150 sqft spare room. Little did he know that this humble beginning would grow into the 5000 sqft facility known today as Living Earth Farm – one of Canada's premier organic microgreen growers. ​Driven by the purpose of feeding people the absolute most nutritious greens, Jonah's journey is a testament to the transformative power of growing food. Through personalized consultations and impactful coaching, Jonah is on a mission to share his wealth of knowledge, helping vertical farms across the globe thrive and making delicious, simple food accessible to communities everywhere. Join us in making the impactful positive changes to our food system with microgreens! NOTE: This description includes some affiliate links to help you locate the products discussed in this video and support the channel without any additional cost to you. Although the channel may receive modest commissions from purchases made through these links, viewers are under no obligation to use them. Your support is greatly appreciated!

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