Ryan Singer, founder @Felt Presence and author of “Shape Up”, tells us how and why the Shape Up methodology took shape within the Basecamp company. Throughout this talk, he explains the advantages of this method to quickly developed meaningful products. He highlights the importance of identifying on the early stage of our project the blocks and issues that may surface during the cycles, by involving the 3 roles of product : Product, Design and Engineering.
00:00 Intro
01:58 Why Shape Up methodology was created ?
15:17 Does the Shape Up methodology match with your company ?
20:18 Crash course on well-shaping process
32:57 Shaping vs. Framing
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