Google is becoming the new Yellow Pages – fantastic for finding a local pizza place, but pretty useless for finding real, in-depth information.
Think about the last time you searched for something on Google. How many tabs did you have to open? How much fluff did you have to wade through just to find one actual answer? It's exhausting, right?
People are now choosing chatbots over traditional search engines for quick questions. And honestly? I get it.
As a content creator, that means my days of keyword optimization are over.
To keep my status as a Squarespace expert, I need to pivot my process and optimize for AI. So far, it's been awesome and I think this process is long overdue.
In this episode, I'm sharing:
🤩 Why this massive shift is actually AMAZING news for content creators who actually know our stuff!
⚰️ How the content farms caused the problem - and why that's good for you
📓 My complete strategy for what I'm calling "AI Optimization" (because SEO? That's so 2023 😉)
🔮 How I plan to position my content for the future
Important Links
📝 Full show notes: https://insidethesquare.co/podcast/66
🎧 Past episodes: https://insidethesquare.co/podcast
💌 Join my email list: https://insidethesquare.co/email
👋 Phil Pallen's YouTube channel: https://www.youtube.com/user/philpallen
Chapters:
02:14 Why Google Is Becoming the Yellow Pages
04:32 The Rise of Conversational Search: What People Are Doing
06:42 AI-Friendly Architecture: A New Framework for Content
08:41 The Power of FAQ Sections in AI Discovery
10:46 Structured Data: Making Your Content AI-Ready
13:02 Building Authority in the Age of AI
14:51 Beyond Traffic: Getting Cited by AI as an Expert
16:14 The Library Approach to Content Strategy
17:36 Creating Content That Stands the Test of Time
18:31 Action Steps: Making Your Content AI-Friendly Today
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A Note About The Video Quality: I cleaned up the audio using Adobe podcast enhance feature and I messed up the video sync when I added it back in. I'm an expert at Squarespace, not editing, and it shows. 😅 This is actually my second time trying to film my podcast and I'm mortified that it came out so bad. I have had to delete so many cruel comments; people seem so much more concerned with my editing than my message, so I've gone back to audio only. 💔 * Please focus on the message of this episode and remember that I'm a person doing my best before you comment below. * I'm open to consecutive criticism and embrace any discussion about the topic, but rude and offensive comments will be deleted.
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The term "Squarespace" is a trademark of Squarespace, Inc. This content is not affiliated with Squarespace, Inc. The accuracy of information in this video is subject to change.
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