✅ Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → http://www.foundr.com/startdollartrial
✅ Prefer 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? https://www.foundr.com/startmentorship
→ Already selling and want to scale? https://www.foundr.com/growmentorship
What You’ll Learn in This Episode
In 2014, Erin Deering gifted Triangl swimwear to relatively unknown models Hailey Bieber and Bella Hadid. Their friend Kendall Jenner saw it, asked for samples, and then posted about it on Instagram. That moment blew up Triangl, but it was far from an overnight success.
Erin’s journey is one of innovation, risk, and resilience. She built a $200M swimwear empire by creating a product that felt and looked different from anything else on the market. But growth came with challenges—from copycats stealing designs to navigating mental health struggles at the height of success.
In this interview, Erin shares:
✅ How Triangl started on a second date at the beach
✅ Why their manufacturer stole their idea—and how they fought back
✅ How they stayed lean while scaling rapidly
✅ The mindset behind their ‘one bikini sale a day’ approach
✅ How word-of-mouth & celebrity endorsements fueled brand growth
✅ Why exiting the business was one of her biggest lessons
✅ Her transition into coaching & mentoring female entrepreneurs
This episode isn’t just about scaling a brand—it’s about what happens after success and how to build a business that aligns with your personal vision.
📩 How We Can Help You Scale Your Business Faster
🔥 Want to learn directly from 7, 8 & 9-figure founders inside Foundr+?
Start your $1 trial today → http://www.foundr.com/startdollartrial
💡 Prefer a custom roadmap and 1-on-1 coaching?
→ Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application
→ Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application
🔗 Connect With Nathan Chan
📸 Instagram → https://www.instagram.com/nathanchan
💼 LinkedIn → https://www.linkedin.com/in/nathanhchan/
🔗 Connect With Erin Deering
📸 Instagram → https://www.instagram.com/erinkdeering
💼 LinkedIn → https://www.linkedin.com/in/erinkdeering/
🎯 Follow Foundr for More Business Growth Strategies
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