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"If You Don't Know Me By Now" is a soul ballad originally written by Kenny Gamble and Leon Huff and recorded by Harold Melvin & the Blue Notes in 1972. The song gained significant popularity and became a classic in the soul genre.
Simply Red, a British band led by singer Mick Hucknall, covered the song in 1989 for their album "A New Flame." Their version was a major international success, reaching number one on the charts in several countries, including the United States and the United Kingdom.
The song's lyrics explore themes of love, trust, and understanding in a relationship. It's characterized by its emotional delivery and soulful instrumentation, featuring prominent use of strings and a powerful vocal performance by Mick Hucknall.
Overall, "If You Don't Know Me By Now" remains one of Simply Red's most recognizable songs and is often considered a classic of the late 1980s and early 1990s music scene. Its enduring popularity has led to numerous covers and adaptations by various artists over the years.