DESCRIPTION:
If you're new to factor analysis, you may be pretty clueless what you're doing and why.
So in this very simple video, I'll quickly walk you through
-the main reasons why we even use factor analysis in the first place
-a very basic explanation of how factor analysis roughly works
-the relation between Pearson correlations and factor analysis
-some very basic SPSS output.
I'll use a very simple case study to illustrate these points rather than incomprehensible mathematics.
In some upcoming videos, I'll cover the data preparation and main analyses for this case study.
Hope it helps!
TIMESTAMPS:
01:39 background practice data file
02:51 why factor analysis?
03:44 basic factor model example
05:35 confirmatory versus exploratory factor analysis
07:02 efa is (not) really factor analysis?
07:47 main goals for factor analysis
09:16 factor analysis & Pearson correlations
14:17 how to interpret factors in factor analysis?
RESOURCES:
Written version: https://www.spss-tutorials.com/spss-factor-analysis-tutorial/
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