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What makes clients choose one designer over another?
Drawing from over two decades of experience running an agency that billed $80M+ working with the world's biggest brands.
Chris Do shares practical techniques to elevate your work, command higher rates, and attract premium clients - even during tough economic times.
💡 Key insights:
• How to present your portfolio to instantly communicate premium value
• The psychology behind winning high-ticket projects
• Specific strategies to transform small projects into impressive case studies
• Why most creatives sabotage their perceived value (and how to fix it)
• Professional secrets to build long-term client relationships
Perfect for freelancers, agency owners, and creative professionals looking to:
✓ Stand out from the competition
✓ Win better clients and projects
✓ Command premium rates
✓ Build a sustainable creative business
✏️ In This Episode:
0:00 Intro
1:00 Quality Over Quantity
2:43 Early Career Strategy
3:48 Portfolio Presentation
5:05 Writing Compelling Case Studies
6:54 Business Impact Focus
8:40 Problem Seeking vs. Solving
12:30 Client Communication
16:21 Customer Journey Design
25:29 Professional Process
28:18 Time and Efficiency
31:03 Pro Tips for Standing Out
34:32 Specialization Strategy
36:39 Business Context
38:45 Pricing Strategy
#designcuts #entrepreneurship #businessgrowth #businessstrategy #freelancedesigner #graphicdesigner #clientacquisition #designportfolio #designagency #freelancetips #differentiation
📖 Books Mentioned:
"Never Split the Difference" by Chris Voss
"Win Without Pitching Manifesto" by Blair Enns
🔗 Connect with Chris:
Instagram: https://www.instagram.com/thechrisdo
LinkedIn: https://www.linkedin.com/in/thechrisdo/
Website: https://thefutur.com/
X: https://x.com/theChrisDo
🔎 Get access to resources for FREE here: https://www.thefutur.com/learn
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
https://thefutur.com/accelerator
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
https://thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
https://thefutur.com/shop
🎙 The Futur Podcast:
https://thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
https://thefutur.com/recommendations
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The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
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Host: Chris Do (Bald Asian Guy Talks About Business)
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