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Have you ever wondered how we let clothing quality get so bad? It wasn't just desperation for cheaper options- the 18th century consumer would never have been willing to pay so much for such poor quality cloth. And yet, they stayed clothed. Even their cheaper options lasting years of hard wear. But they knew what quality looked like and for the most part, we don't. When did we forget how to shop for good clothing rather than just trendy?
What makes clothing "high quality" is so complex and nearly impossible to track with online shopping. Even in person, it's not a simple answer. But it used to be that more money meant more quality, plain and simple. Where did we mess up this system? Turns out, standardized sizing allowed (and even encouraged) far more than just issues with poor fit and body image.
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00:00 Heirloom Quality
04:01 Alterations & Ready-to-Wear
09:07 Catalogues
11:52 Self-guided Shopping
18:03 Quantity over Quality
24:04 Long Distance Lies