Starbucks Case Study | How Starbucks Became The Richest Coffee Company?

Starbucks Case Study | How Starbucks Became The Richest Coffee Company?
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Scaling the business
https://www.youtube.com/watch?v=4GFXZXESYxY&t=974s

0:00 intro
2:03 Idea
3:45 Howard
5:50 Sell an experience
7:45 Another coffee shop
9:29 Sell Starbucks
11:46 Problems
15:56 Future

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