START YOUR OWN BIKE BRAND? Spiro did, and this is what happened...

Wanna start your own bike brand? So did Esteban and Stephan - so thats exactly what they did. Two passionate young Colombian guys with a dream of bringing quality, affordable bikes to the people of Colombia. Lots of their components are sourced from China, so they share their unique insight in sourcing these parts and starting a bike brand.

Many thanks to the guys for their time.

Spiro bikes instagram: https://www.instagram.com/spirobicycles
Spiro bikes website: https://spirobicycles.com/

00:00 Coming up...
00:59 Intro
03:20 The Interview
06:00 Background on Spiro
09:27 Why Start a Bike Brand?
18:50 Do People Care about Brands?
22:45 Spec'ing a Full Bike
30:07 Can you Guarantee 100% Reliability?
34:58 How to Start a Bike Brand?
42:36 Learning as they Go
45:52 How many Factories have you Visited?
48:32 Difference between Brand sizes and Factory sizes
56:20 Different Levels of Factory
59:05 Made in China Vs Made in Colombia
01:04:27 The Pan Dem Ic
01:14:05 Bodging your own Bike Vs Other Peoples' Bikes
01:17:50 How Much are Big Brands Paying for Frames?
01:22:15 About the Spiro Freedom
01:27:17 Entry Level Vs. High End
01:33:33 The Most Surprising Thing You've Seen
01:39:25 The State of the Brand
01:48:02 Outro