To form great startup ideas, it is absolutely critical to share your ideas and get feedback from people in your target market, in order to gather evidence that supports or rejects your early business hypotheses. Watch to learn the best practices for forming and validating business ideas from Jonathan Greechan, Co-Founder of the Founder Institute. In this video, he explains the two advantages that startups have in early-stage idea validation, why lack of focus is the #1 killer of startups, the Rule of One, and shares examples of how businesses can effectively validate BEFORE product building.
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