Stellantis Just Pulled the Trigger—Counterstrike to Cripple the Entire U.S. Auto Industry!
Right now, if you walk into a Stellantis dealership, you might be surprised by the kinds of offers on display. Massive discounts, some as high as $20,000 off the sticker price, are being advertised on a wide range of vehicles. Zero percent financing deals and hefty cash back incentives are becoming more common. For buyers, these promotions can seem like a dream come true. But behind the flashy deals lies a story that’s far more complicated—and potentially concerning.
These steep discounts aren’t just generous promotions. They’re part of a much broader effort by Stellantis to move vehicles off lots that are becoming increasingly overcrowded. The automaker, which oversees brands like Jeep, Dodge, Chrysler, and Ram, has been facing serious challenges in the U.S. market. Vehicles are piling up at dealerships, and many of them are models that customers just aren’t interested in buying right now.
At the heart of this situation is a persistent inventory problem. In 2024, Stellantis had over 1.4 million unsold vehicles across its dealer network in the United States. That number far exceeds what would typically be considered a healthy inventory level. To put it in perspective, it’s nearly double what the company would usually aim for under normal market conditions. This excess inventory has created pressure for both Stellantis and its dealers, many of whom are struggling to clear space and keep their businesses profitable.
The reason for these high inventory levels isn’t a mystery. It’s the result of a misalignment between production and demand. Coming out of the COVID-19 pandemic, automakers across the globe faced supply chain disruptions, particularly with semiconductor chips.
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