Djursholm is undoubtedly a very exclusive area. Many rich people from the world of sport, old money, business etc. But I think the charm is saved by the closeness to the water, the preserved old houses with a lot of architectural fun bits, mature oaks and the co-existing rather modest looking homes. Many of the old villas have hidden doors, tower spaces etc. The Swedish way of being rich is not to show off your money, it’s way more high status in most circles to live in one of the older houses and rake your own leaves in the correct but casual looking garden boots than to be in a new expensive house with a sport car well visible.
From wiki:
Djursholm is the wealthiest community in Sweden, with the most expensive property prices in the country. It was built as a garden city with large villas, most from the turn of the century, along winding roads. From the start, the elegant seaside quarters attracted many well known academics, cultural personalities and industrialists.
More about Djursholm: https://en.m.wikipedia.org/wiki/Djursholm
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